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About Ja Rule

As the flagship artist for producer Irv Gotti's Def Jam-affiliated Murder Inc. label, Ja Rule became the rap industry's most commercially successful artist during the early 2000s, working closely with the hitmaker and his stable of talent. Ja initially won over a sizable following with Venni Vetti Vecci (1999), his rather hardcore debut album modeled largely after the style of rugged thug rap then popularized by DMX and the Ruff Ryder collective. In particular, "Holla Holla" became a breakout hit, but in retrospect it was a minor success relative to what Ja accomplished a year later with his follow-up album, Rule 3:36 (2000). On this album, Gotti juxtaposed the rapper's thuggish style with a trio of radio-friendly vixens -- Christina Milian, Lil' Mo, and Vita -- and produced three enormous hit singles: "Between Me and You," "I Cry," and "Put It on Me."
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