Our Vision
With thousands of styles live at one time and fresh new threads hitting down every single day. We are an empowering, bold and forward thinking online fashion brand, inspired by real life. We design and create product informed by you, we are Phlox.
PHLOX, Inc. is a leading off-price Internet retailer of fashion merchandise and accessories that provides its customers with unique access to in-season products at superior values. We launched the PHLOX Website, www.PHLOX.com, in September 1998.
We realized many as aspirational fashion-oriented customers were seeking a flash-sales e-commerce platform for high-end, in-season designer and contemporary brands offered through exclusive member-only limited time-based flash sale events. In response to this market opportunity and demand, we have created a new business model that combines both a traditional e-commerce Website and a flash-sales Website by expanding our portfolio and creating E-Cloud.com
Danica McKellar, CEO
Our Goal
Is to offer our customers unique access to in-season fashion merchandise and accessories products at a superior value. We offer these products through our off-price e-commerce Websites: PHLOX.com and E-Cloud.com. PHLOX.com is an off-price e-commerce Website that sells in-season fashion merchandise consistent with merchandise sold in luxury and traditional department stores at meaningful discounted prices on a twenty-four hour, seven days per week and 365-days per year basis.
